About Wonderscope

My role: AR product design, illustration

Wonderscope is an iOS app for kids that uses Augmented Reality to transform ordinary spaces into extraordinary stories.

Here are the key points of the project that I worked on:

Flat 2D UI

I lead the design on all of the 2D UI assets. This was mainly the in-experience menu--all the interface stuff you see when you are interacting with one of the stories.

We intentionally chose to hide most of the menu options behind a hamburger menu--too many icons on the screen took away from the immersive experience and there was a high chance of accidentally pressing them because kids were moving around the room with their phones. The only option we pulled out of the menu was our screenshot function, because we noticed during testing that a lot of kids liked to take snapshots from the app and parents loved to share those snapshots on social media.

I also created all of the illustrations, including all of the iconography:

Icons created for Wonderscope


I was a supporting designer on the onboarding experience--I was part of the brainstorming and some of the basic concepts we made as we learned more about the user needs.

Onboarding was one of the main things users and reviewers really enjoyed about our app--many said it was the best introduction to mobile AR that they had encountered (some examples)

Some of our findings throughout making this process were:

Finding a Landing Space

I was part of the brainstorming and basic concepts for this.

One thing that came out of user testing was that users struggled to find a playspace, which was a blocker since the AR experience could not start without one. We landed on the pizza box metaphor--it's a large, flat object that you need to put on a surface. We oriented our thinking around that--how can we make it feel natural to place a pizza box down on a table, floor, or other flat area? After lots of iterations, we came up with the idea of the playspace needing to find a landing pad:

Findings and Suggestions

I worked closely with our UX designer and our content team to help visually explain some of our findings surrounding AR to future content creators.

The components that make up an AR scene

Users directing the character

Users having inside jokes that make them feel smart

Characters should have complex emotions