FitXR

Design Leadership

Improving processes and connecting the design team

Agata Inventio and I co-led the design team from hiring, to leading design rituals, to raising design team concerns with senior management, to representing design needs at cross functional meetings.

A couple of the things that we did:

• redefined what design weekly standups and biweekly town halls looked like to make them more useful for the team
• made stronger connections between the design team and other teams, such as marketing, content and art, to make sure their concerns were being flagged when the design team was making designs
• raised design team concerns to senior management team
• improved design processes by updating the design system, encouraging more use of VR prototyping to visualize designs, and working with the design team to create design pillars
• hired and onboarded 2 new designers and interviewed many more. The vast majority of candidates that passed our approval stages in the interview process went on to perform well in future interview rounds
• worked with junior design team members to provide guidance on their tasks and approve final designs

App Audits

As a senior team member, I had to think about longer term design strategy

How impactful were the changes that we were making? Did things align to existing design standards? I directly communicated with the Senior Management Team and the Product Team to highlight these areas of concern.

Features Launched

Involved in individual contributor work as needed

Challenges, minimal Rebrand launch, Home Screen 2.5, Milestones. There were a few hiccups and project rescopes that delayed timelines, but I worked across many teams that shipped features during the short time I worked at FitXR. I often served to provide guidance and design direction for junior designers. I was actively involved in all parts of the process, from problem definition and ideation, all the way through to final implementation and launch.

I also served as art director for photoshoots, both to replicate the style of existing brand photoshoots and to propose alternative art directions that could be more flexible to work with.

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